Two and a half years ago at the SCBWI-Los Angeles Working Writer's Retreat I had the honor and the pleasure of meeting Emma D. Dryden of drydenbks. Not only was she a critique group facilitator, but she was also a featured faculty member. Emma spoke about the importance of developing an online presence as a writer, and the start of ebooks for children. I recall sitting there completely overwhelmed, and thinking that ebooks for children was a completely silly concept. After all, what good parent would allow their children to read digitally? If you have followed my blog at all, you know how my feelings have changed on this one.
I invite you to enjoy Emma's thoughts as we all wish her a congratulations on the success of her company, drydenbks, which has just celebrated its second anniversary on March 11. Happy Anniversary Emma, and wishing you many more successful years in the world of Kidlit!
My parents instilled in me a great love and appreciation for
books and reading. In school, I took all of the art class, English classes, and
writing classes I could take. For my senior project in High School, I intended
to write a picture book based on a Greek myth—which ended up being about 10,000
words! I realized then and there
that writing for children is really, really hard! In college, I wrote a lot of
poetry and plays, but determined I didn’t have quite the discipline to write my
own books. I thought I might be
good at helping and inspiring writers to write their books, so I set out to
find an entry-level job in publishing—with a special interest in children’s
books for the sake of the stories and artwork I loved so much. Between my junior and senior years, I
landed an unpaid summer internship with Viking Press Children’s Books (I was a
gal Friday, doing anything anyone asked, and I soaked it all up like a sponge!)
and my first job right out of college was with Random House Children’s Books,
where I was assistant to two brilliant editors. And that’s how it all
began.
2.
I have discussed
uTales quite extensively on this blog. What is your involvement with
uTales? Is there anything that you can tell us about how the site will
continue to evolve in the future?
I’ve been interested in keeping
my hand in anything to do with publishing children’s apps and eBooks and it’s
been exciting to see the launch of the digital picture book platform,
uTales. One of the first
illustrators to work with uTales brought them to my attention and I greatly
admire the people behind uTales as well as the philosophy and goals for this
start-up. They’ve brought me on as an editorial and publishing consultant as
well as the leader of their Quality Editorial Panel, which offers feedback to
uTalers about their work and oversees approvals of all the English-language
uploads. I know uTales is
expanding their platform to start publishing eBooks in Swedish soon, and they
intend to offer eBooks in several other languages before too long, so this
truly is a global platform for authors and illustrators. There are some terrific partnerships
uTales is securing that promise to result in some very important and smart
picture books. And I’m excited by the founder’s directive that uTales offer books
that are entertaining as well as educational—perfectly suited for sharing
between parents and children as well as between teacher and classroom.
3.
Do you feel that
authors who are sticking with only traditional print publishing will be left by
the wayside, especially if they are not already well established?
Not at all. I think traditional publishing is here
to stay for a good long while yet. I do, however, think it behooves authors and
illustrators to educate themselves about the various publishing options that
are now open to them in order to stay savvy to changes in the marketplace. I
also think there are wonderful opportunities right now for authors and
illustrators to publish in a variety of formats and on different platforms
without hurting themselves or their reputations in any way—and by doing so,
they could thereby expand their reach to their target audience and at the same
time become more adept and flexible as to how best to format, market, and
produce their work.
4.
You have spoken a
great deal about the importance of social networking for authors. Can you
explain some of the ways that up and coming authors can get involved with and
use social networking to their advantage? Do authors who have well
established careers need to use of social networking in order to keep up with
changing trends in publishing, or will their catalogues be able to sustain
themselves without it?
One of the key outcomes of the
changes that have resulted in our society from so much digitization is the
proliferation of companies and consumers being in direct communication with
each other. We can apply this on a more personal scale when we think about how
an author (or illustrator) can benefit from being in direct communication with
their readership. Social
networking channels (Facebook, Twitter, LinkedIn, Google+ etc) give authors an
opportunity to communicate with their readers—not so much the young readers
(unless you’re a YA author), but the adults who are so important to the sale of
your books: parents, teachers, librarians, bloggers, reviewers, editors,
agents; not to mention, fellow authors and illustrators! Not every social network platform
reaches the same audience nor has the same results, so it’s important for
authors to do their homework to determine which platform/s might best serve
them and with which they’ll feel most comfortable. Social networking is NOT meant for the hard sell, but
rather for communication, a sharing of ideas, a give and take—which ultimately
can and will result in people being interested in your work and in buying your
books. So saying, I feel it’s wise
for pre-published authors to start gaining a good “webutation” through social
networking and for published authors to retain their audience and stay attuned
to new readers and new developments in the marketplace through social
networking. Always at a level of
commitment that makes sense for that author.
5.
How do you think that
e-books are effecting the amount of reading that people are doing?
Specifically children? Are they replacing traditional books with
e-readers, are they reading e-readers in addition to print, or are they not
changing at all?
It’s not news
that really young children are adept at using the devices their parents are
using—smartphones and tablets—and as a result, they have access to apps and
eBooks through these devices. While I can’t say if young children are reading more because of these devices, what I
can say is that if they are reading at all on these devices, we may as well pay
attention to puttinng the very best quality books on them. That being said, there are a lot of
studies being done to determine who is really reading on devices and how
they’re reading in general—and the most recent study I’ve seen is that middle
graders and teens aren’t doing a whole lot of reading on devices. I’m not going to be the one to decide
whether or not we should be letting and encouraging our children to read on
devices—rather, I am of the mind that reading is excellent for children in any
way they can get good books. What I am seeing most of all is more opportunities
for reading for children through the availability of books (paper and boards),
eBooks, and apps (and I’m talking about books on apps, not games). I don’t
think digital is replacing paper and boards at all, but is simply an
alternative form of delivery. When
it comes to the very young, I do believe it’s still essential there are books
available that don’t make sounds or have special effects, but that simply make
use of text and illsutration to stimulate a child’s imagination—I know
traditionally published picture books do this; I have seen a handful of
digitally published picture books do this, too.
6.
What are the 3 best
pieces of advice that you can give to someone who is trying to break into the
world of children's publishing?
1. Read.
2. Write. 3. Join the
Society of Children’s Book Writers and Illustrators (SCBWI). Read as many children’s books as you
can—read them silently; read them aloud. Look at the jacket artwork. Look
closely at the illustrations. Listen to the voice. If you’re a picture book
author, read picture books, of course, but also read some poetry, middle grade,
YA, and non-fiction. If you’re a YA author, read YA, of course, but also read
some middle grade and picture books. Write as much as you can. Experiment
with your writing, trying different perspectives and points of view. Write a
scene only in dialogue. Write a paragraph and then try to rewrite it in one
sentence. Play with language. Just keep writing. And join SCBWI– a global organization
that offers resources, information, support, and community to children’s book
authors and illustrators.
Emma has been part of the children's book world for 25 years. She has edited almost 500 children's books of all genres. Her titles have included books that have become Newbery Medal, Caldecott Honor, and Coretta Scott King Author Honor books, just to name a few. Emma is currently on the SCBWI Board of Advisors, as well as the head of the uTales Quality Editorial Panel.
